Hoverowl Blog


How To Grow Your Email List


Grow Your Email List with Pop Ups and Landing Pages Just as it is with money, the number of leads your website captures never quite seem to be enough! So trying new techniques and methods in a fast adapting and changing market is a necessity. A few ways to increase leads on your websites are through pop ups and landing pages. This art...

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Create A Precise Retargeting Campaign


Creating a Retargeting Campaign What is retargeting? Retargeting, simple put, is a marketing strategy where an ad is used to bring back customers to your website after they have left. For example, if you get 5% customers on your website that purchase products while 95% just leave, then a good retargeting campaign can bring them back ag...

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Top 15 Ways To Generate B2B Leads


B2B Lead Generation, Top 15 Ways Availability of information in the current generation has created new and innovative marketing techniques, where marketers can utilize numerous ways to reach potential buyers especially online. One of the most innovative and dynamic marketing techniques nowadays would be the B2B lead generation, where m...

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The Best Times To Post On Facebook


Facebook as a social media platform has evolved beyond recognition of the days of college students sharing funny photos of their weekends. Today, social media websites not only put you in touch with loved ones, but they also help provide a number of specific services. LinkedIn provides a strong network for professionals of all fie...

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5 Ways To be Competitive In ECommerce


With the turn of the century, the trend towards online shopping has risen sharply, and the E-commerce market is steadily growing. But where growth means more business, it also means tougher competition. To survive and grow in this competitive market, businesses need to adopt clear business models and optimize their market strategies....

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Using Optimizely For A/B Testing Your Website


A/B testing, multivariate testing and building effective landing pages have all become the latest hype of the internet marketing. Several ecommerce stores want to implement these technologies in their site owing to their impressive conversion rate. But, there aren’t enough experts to provide such services. Even huge ecommerce stores st...

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Top ECommerce Platforms Comparison


Ecommerce markets have grown enormously. Several platforms are present for customer choice. Each one is loaded with a plethora of features and competes with others very fiercely. The customers should select the ecommerce platforms based on the SEO facilities they provide. The top 3 Ecommerce platforms are Shopify, BigCommerce and BigCa...

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Reduce E-Commerce Cart Abandonment With Exit Intent


How to Increase 90% profits with Exit Intent Pop-ups? Survey indicates nearly 92% of shoppers use online coupons to buy products. Customers get greater satisfaction when they are given an offer which prevents cart abandonment rate considerably. Exit intent pop ups are a great way to prevent a customer from leaving the website without ...

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Effective Call To Action Examples


A call to action (CTA) is the process of kindling the customers to take a specific action which will generate an action from the visitor converting into a sale, lead or some other metric of value. It might be any action starting from making customers buying products to making them sign up for a paid service. It is simply impossibl...

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Conversion Rate Optimization (CRO) In 5 Minutes


What is CRO? Static websites which require users to just view information about a company are rare these days. Every website requires the viewer to take some sort of action like buying a product, downloading an app, registering with them and sharing content in social media or signing up for a course. But, not all customers who visit ...

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The Power Of A Website Heatmap


Website Heatmaps – A Visual way to Track What Your Visitors Do Most What is a website heatmap and why should I care? It's a common question asked by website owners. If you've ever wondered why your website visitors don't convert into customers, a website heatmap will tell you why. So what do they do? Website heatmaps are designed to h...

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Spy On Your Competitors Marketing With Spyfu and SEM Rush


All of us are aware of Google Ad words. Keywords are an important part of SEO. There are several tools which let you find excellent keywords which will increase your page view drastically. Spyfu and SEM Rush take you a step ahead of others allowing you to dig upon smart keyword search. When you decide to use a keyword, Spyfu lets you ...

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How To Use Google Analytics


Google Analytics Tricks & Tips Visitors are the most vital part of a business and it is important to manage them properly to achieve success in business. So you need to have a record of the visitors whether it is a start up or a well settled business and this is where Google Analytics comes in great help. This is the coolest and f...

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The Top 5 Website Landing Page Software Services


As the internet became an increasingly competitive platform for doing business, new techniques and strategies to tackle effective competition also emerges on a daily basis. Linking landing pages to email and PPC clicks is one such technique. Traditionally, companies advertised about their product and the visitors simply clicked on the ...

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Top Free Web Analytics Software


Website analytics tools provide an insight into your valuable web visitors who are really very important for the profit of business. With a track on the visitor’s log, it becomes easy to know the efficiency of the website and you can take the necessary actions based on that. There are people who might be searching for the best website ...

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Best Social Media Management Tools


Top 3 Social Media Management Tools   Social media management is becoming an increasingly time consuming and expertise requiring job. Each person is a member in at least half a dozen social media sites starting from Facebook and Twitter to Pinterest, LinkedIn and many more. Maintaining them and staying updated among the friends circle...

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Top 10 Web Design Tools


Best Web Design Tools Being a web designer is no easy task, staying up to date with the newest tools, frameworks and working with customers is just the tip of the iceberg. We've curated a quick list of some of the best tools that we've found in 2015 to help website designers find cool new tools to make their lives better. Here goes ou...

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Google Analytics URL Builder Tutorial


Google Analytics URL Builder & How to use it Email campaign or newsletter is one of the greatest ways to drive traffic to your site, then the traffic can be converted into leads, and the leads into customers. To know which email marketing campaign was successful, Google Analytics URL Builder is used. The Google URL Builder helps t...

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Fixing Shopping Cart Abandonment


Shopping Cart Abandonment Nearly 65% of the customers abandon shopping carts because they are frustrated by the time the payment gets processed. Most of the internet users browse for fun and time pass. They try to buy a product attracted by the advertisements rather than sheer need. They want a swift and quick process which can make ...

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What Is A/B Testing


A/B testing is the process of creating various versions of the website and testing which ones appeal the customer more. Building a website with static pages and making the customers view them for years is no longer applicable to modern day world. New pages are being created on a daily basis in the ecommerce websites. Products which are...

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Top 5 URL Shortners For Marketing, Twitter And Facebook


Best URL shorteners URL shorteners such as tinyurl and bit.ly transform the longer URLs into manageable links with maximum of 20 characters. These services are not new, Tinyurl is in the market since 2002, but with the rise of Twitter, the URL shortening services are also getting popular as Twitter allows only 140 characters in any me...

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5 Tips To Increase Website Traffic


There are literally billions of different web pages on the internet. No matter what you are looking after, you will be facing thousands of results and as hard it is for a person that is looking for something to get through those results, it may be even harder if you are a business owner that is trying to promote a business and get new ...

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Google Analytics Setup Guide


If you have a business website, it would be great for you to know how many people visited it, as well as much other information. To get that information, you may consider getting some web analytic service. Today, the most widely used web analytic service online is Google Analytics. It was launched in November 2005 and it is a combinati...

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Top 5 Email Marketing Software Tools


It's not easy to promote your business online. There are plenty of obstacles you can find on that way, and every way of promotion has some benefits and disadvantages. An email campaign is one of the most effective ways to promote, according to experts and finding the best email marketing software can be difficult. With our top 5 list w...

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5 Landing Page Optimization Tips


A landing page is a website you can see when you click on an advertisement or a link which is a result of a search engine request. This page should provide more details or information about the requested link or advertisement. Landing Page Optimization (LPO in short) is a process of creating a landing page which is interesting and attr...

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How To Advertise On Facebook


Starting a new business is not easy. Maintaining an already established business is not easy. It will take a lot of time and effort to create a good and stable business. Modern technologies bring new methods and ways to do things in every aspect of the business, including promotion. After all, people have to find out what do you offer ...

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Website Heat Maps - How They Increase Sales


So you're trying to figure out why your website isn't converting visitors into customers? It's a problem that we all find ourselves in at one point. It seems like you're dumping thousands of dollars into advertising, social media and marketing..yet no results. This is where a website heat map comes into play. All to often we rely on g...

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How To Install Google Webmaster Tools


One of the most important things to do as a new website owner is to install google webmaster tools.  From here you can upload your website sitemaps, see search queries, organize your site structure and much more. It's another great tool that Google provides us for free. Whether you're already using Google Analytics or not, webmaster to...

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Click Tracking Software


Click tracking software can be a website owner’s best friend, whether you are looking to figure out how your visitors are interacting with a specific part of your website or understanding a better flow of how your visitors use your website, click tracking software is for you. Here’s 5 reasons to use click tracking on your website to in...

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